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Case for Support · 2026–2027

We Invite You to Help Us Heal the Hurt of Bullied Youth and Return the Joy to Their Lives

A teenage girl looks at her phone, upset20 years of impact, 2006 to 2026

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Our Impact

Bullied Kids Reach Out, and We Answer.

3,428,665

desperate calls for help answered in 2025

20%

more than in 2024

2.5 min

average wait before a young person reaches a volunteer

720 million

visits to BullyingCanada.ca in 2025

104

languages BullyingCanada.ca is offered in

20 years

standing by bullied youth, 2006–2026

Our Mission

Taking Bullied Youth from Desperation to Hope

BullyingCanada is the voice of Canada's bullied youth, and Canada's only wrap-around mental health service for them. We don't just give advice and hang up. We resolve bullying, by bringing together the bullied young person, the kids bullying them, parents, teachers, school boards, local social services, and police when it's needed.

Our Support Team Responders work one-on-one with each young person until the bullying has stopped and they are on the road to healing. That can take two weeks, or a year or more. Our services are free, thanks to the generosity of our donors.

The Need

Bullying in Canada Is Pervasive

1 in 3

At least 1 in 3 adolescent students in Canada report being bullied recently.

47%

47% of Canadian parents report having a child who has been bullied.

Being bullied raises the risk of suicidal thoughts in young people.

60%

60% of Canadian girls have experienced cyberbullying, including abusive language, deliberate embarrassment, body shaming, sexual harassment, and stalking.

Kids with disabilities, or who live in poverty, are often targeted as easy marks.

3×

Students who identify as 2SLGBTQ+ face discrimination at three times the rate of their peers.

Statistics Canada and related Canadian research, as cited in BullyingCanada’s 2021 Case for Support.

How We Help

We Don't Give Advice and Hang Up. We Stay Until It's Over.

  1. A Young Person Reaches Out

    By phone, text, chat, or email, any hour of any day. A trained volunteer answers, usually within minutes.

  2. We Listen, and We Make a Plan

    Together we work out what is happening, who is involved, and what a safe outcome looks like.

  3. We Bring in the People Who Can End It

    With the young person’s consent, we talk to parents, teachers, principals, the kids doing the bullying and their families, and police when it’s needed. We make sure the school has a bullying policy and knows how to enforce it.

  4. We Stay Until It’s Over

    We follow up for as long as it takes, and our volunteer professional counsellors help kids heal from the trauma.

Erika's Emotional Wounds Are Healing, Thanks to BullyingCanada

In January of 2020, when my high school was still open, my life was hell.

Two bullies wouldn’t leave me alone, tripping or shoving me almost every day. They told me I was stupid, worthless and unlovable, and I eventually believed them. They pushed me down a flight of stairs and I sprained my wrist.

When my school closed because of COVID-19, I was thrilled. I thought my bullying would end! But it didn’t. They texted insults to me, posted embarrassing comments on my Instagram and Facebook for all my friends to see, and emailed death threats to me. I felt sick all the time and couldn’t sleep.

In July, I Googled “bullying help” and BullyingCanada popped up. I texted them and a support responder named Sue let me pour my heart out to her. Then she actually called the bullies’ parents and talked to both bullies! She helped them understand how hurtful they were being, and coached their parents on how to talk to their kids.

I was shocked when both kids called to apologize to me. Now that school is open again, they are not being mean to me! Sue found a local counsellor for me and those chats helped me a lot. I’m sleeping and eating well now. I know I’m a good person, and what HAPPY feels like again. You gave me my life back!

XOXO, Erika

Our Founders

Two Bullied Kids Who Built What They Couldn't Find

Rob Benn-Frenette, O.N.B.

Rob Benn-Frenette, O.N.B.

Executive Director & Co-Founder

Rob was 17 in 2006 when he and Katie launched BullyingCanada. Born with cerebral palsy, his walk made him the target of relentless torment throughout school: kicked, tripped, shoved, spit on, burned with a cigarette lighter, and thrown in front of a moving bus. He reached out for help and found no comfort in anonymous, one-time phone counselling.

Instead of being crushed, he made sure no other child would go through what he did. In 2011, at 21, he was made a Member of the Order of New Brunswick. Today he answers calls for help, recruits and trains volunteers, gives school presentations, and runs the organization day to day.

Katie Thompson (Neu)

Co-Founder

Katie was 14 when she and Rob met. She received death threats every day, was taunted and physically harmed, and finding no safe haven, walked out of high school for good after grade 9. She went on to finish her Ontario Secondary School Certificate online and graduate from St. Lawrence College with a Criminal Psychology and Behaviour Certificate with Distinction.

She is ASIST (Applied Suicide Intervention Skills Training) certified, as are Rob and every BullyingCanada Support Team volunteer. Katie answers emails and live chats from bullied kids, gives school presentations, and was named Woman of the Year by the North Perth Chamber of Commerce.

Our Finances

Where the Money Goes

Two costs make up 79% of what we spend: our staff, and the telecommunications that keep the Lifeline open 24/7. Fiscal year ended 31 March 2026.

Expenses

$506,035

  • Wages, payroll deductions, and benefits41% $206,877
  • Telecommunications (the 24/7 Lifeline)38% $192,875
  • Program supplies and printing9% $47,520
  • Cause marketing3% $15,228
  • Insurance3% $13,653
  • Postage and shipping2% $10,527
  • All other2% $8,701
  • Training and volunteer onboarding1% $5,521
  • Information technology1% $5,132

Revenue

$522,218

  • Donations87% $452,231
  • CRA public service body rebates13% $69,987

BullyingCanada keeps costs low by relying on a large network of highly trained volunteers, and on products and services donated or discounted as gifts in kind. Statements are prepared under Canadian accounting standards for not-for-profit organizations and approved by the Board of Directors.

Governance

Board of Directors

  • Marcia RockCo-PresidentRetired, Canadian Armed Forces
  • Sherry FrenetteCo-PresidentProprietor, Sherry Frenette Photography
  • Mark RockVice-PresidentRetired, New Brunswick Community College instructor
  • Shauna BurnsNational Board MemberCorrectional Service Canada
  • Josh MacKenzieNational Board MemberHorizon Health; Canadian Armed Forces

Will You Help?

Will you help bullied kids like Erika go from desperation to hope, empowerment, and a successful life? BullyingCanada welcomes and sincerely appreciates gifts of every size.

Talk to Us About a Gift

Signed, Rob

Rob Benn-Frenette, O.N.B.
Executive Director & Co-Founder

Rob.Benn-Frenette@BullyingCanada.ca
(877) 352-4497, ext. 203

BullyingCanada Inc., 471 Smythe Street, P.O. Box 27009, Fredericton, New Brunswick E3B 9M1
Charitable registration number 82991 7897 RR 0001

PDFCase for Support (PDF)Share it with your board or committee.PDF · 486 KBDownload