For Partners, Volunteers, and Designers

Brand Kit

Making a poster, a post, or an event page with us? Here are our logos, colours, and fonts, and how we like to talk about bullying.

Logos Clear Space Colours Typography 20 Years Badge How We Talk

Most Asked For

PNGMain LogoColour, for white or light backgrounds.PNG · 900 × 140 px · 58 KB PNGWhite LogoFor navy, red, or dark backgrounds.PNG · 900 × 140 px · 32 KB SVG20 Years BadgeFor 2026 and 2027 materials.SVG · Vector, any size · 1 KB Writing a story? Open the Media Kit

Logos

PNG files with transparent backgrounds. The checkered backgrounds below show where a logo is see-through.

Full Logo, EnglishOur main logo. Use it on white or light backgrounds.PNG · 900 × 140 · 58 KB PNG

Logo Without TaglineOn light backgrounds where the tagline would be too small to read.PNG · 900 × 146 · 36 KB PNG

White Logo, EnglishOn navy, red, or other dark backgrounds.PNG · 900 × 140 · 32 KB PNG

Full Logo, FrenchFor French materials, on white or light backgrounds.PNG · 900 × 161 · 68 KB PNG

White Logo, FrenchFor French materials on dark backgrounds.PNG · 900 × 161 · 43 KB PNG

Maple LeafOn its own only when the name BullyingCanada appears nearby, such as a social media avatar beside our name.PNG · 900 × 987 · 66 KB PNG

Clear Space and Size

Give the logo room to breathe. Keep empty space around it of at least the height of the letter B in “BullyingCanada,” on all sides. No text, images, or edges inside that space.

Clear space on every side is at least the height of the B.

1.5 inSmallest width in print

150 pxSmallest width on screen

Below those sizes, the tagline can't be read.

Please Don't

Stretch, squash, or tilt the logo. Resize it from a corner so it keeps its shape.
Recolour it, or swap the blue and red.
Add shadows, outlines, glows, or other effects.
Place it on a busy photo or pattern. Use a plain area, or the white logo on a solid dark colour.
Rebuild the logo, or retype the name in another font.

Colours

Navy and red come straight from the logo. Tap a value to copy it.

NavyAa

The blue in our logo. Links, buttons, and accents.

With white text: 7.3:1 · AAA

RedAa

The red in our logo. Donate buttons, the help bar, and calls to action.

With white text: 8.3:1 · AAA

Deep NavyAa

Headings and dark bands.

With white text: 13.2:1 · AAA

GoldAa

Accents on the 20-year badge only. Never use it for text on white.

With dark text: 6.3:1 · AA

WhiteAa

Backgrounds, and text on navy or red.

With dark text: 16.8:1 · AAA

Typography

Both fonts are free from Google Fonts.

Headings

Oswald

Giving Bullied Kids a Brighter Future

MediumSemiboldBold

Use it for headings and short labels, in semibold or bold.

Get Oswald

Body Text

Atkinson Hyperlegible

Il1 O0 B8. Every letter is easy to tell apart.

RegularItalicBold

Use it for everything people read at length. The Braille Institute designed it for readers with low vision.

Get Atkinson Hyperlegible

The 20 Years Badge

BullyingCanada turns 20 on 17 December 2026. Use the badge on materials for 2026 and 2027, then retire it.

Place it next to the logo, never in place of it, and never merged into it.
Keep it big enough for “Years of Impact” to be read, about 1 inch or 96 pixels across at the smallest.
It's an SVG, so it stays sharp at any size.

SVG20 Years BadgeVector file for print and screen.SVG · Vector, any size · 1 KB

How We Talk

Warm and Direct

Talk to a bullied kid the way a kind adult would: plain words, short sentences, no jargon.

Never Graphic About Harm

Say that bullying hurts, but don't describe injuries, self-harm, or how anyone was hurt.

Always End With Where to Get Help

Call or text BullyingCanada at (877) 352-4497, any time, or call 911 in an emergency.

Name Only Our Own Lifeline

Don't send readers to other helplines in materials that carry our name.